Tobacco continues to be the leading cause of preventable death in the world. And even so, most people who smoke want to quit. The key is nicotine: it reaches the brain in seconds and activates the reward system, generating relief and pleasure… but over time, consumption ceases to be for pleasure and becomes to avoid discomfort. In addition, not everything is biology: Seeing tobacco on networks or screens influences, especially young people, associating it with aesthetics or rebellion. Therefore, beyond the controversy, the question is: where is the limit between individual freedom and the impact of what we show?
