We are seeing more and more non-alcoholic beer brands sponsoring major sporting events. But what impact does it really have?
Substituting a drink with alcohol for a 0.0% can help reduce consumption and some of its risks, as long as it really replaces the alcoholic beverage and does not add to it. However, in people with an alcohol use disorder, the situation is more complex. Therefore, each case should be assessed individually and, if possible, with professional support. In addition, even if it is a 0.0% beer, it maintains the name, colors and image of an alcohol brand. So, can it also work as a form of indirect advertising?
